It is the southernmost harbour in Montenegro. It is very popular destionation for tourists. The winds are strong and the shelter is moderate to good in settled weather. Most vessels tend to anchor off in the bay.
Ulcinj is a popular tourist destination in summer. In January 2010, the New York Times named ranked the south coast region of Montenegro, featuring Velika Plaza, Ada Bojana, and the Hotel Mediteran, as one of "The Top 31 Places to Go in 2010".
Although still undiscovered by many travelers from larger countries, repeat tourists and an increasing amount of first time visitors make Ulcinj a hot spot for vacationers between the months of May and September. It is most famous for its sandy beaches, which are considered the most beautiful in Montenegro. The most valuable resource of the Ulcinj riviera is Velika plaža (Albanian: Plazha e Madhe, English: Long Beach), which is a 12 km (7.5 mi) long stretch of sandy beach and the longest beach on the Montenegrin coast. There is a small pebble beach called Ladies Beach which folk tradition holds to have qualities conducive to fertility. There is also a beach called Mala plaža (Albanian: Plazha e Vogël, English: Small Beach) which is much smaller in size, but is located in the centre of town and very popular with visitors. "The Korzo", as it is called by locals, is a promenade which separates a street lined with coffee shops from Mala plaža. At night during the summer months, the Korzo is pedestrianised and families and young people gather. There are many more less known smaller beaches that serve as get-aways from the main tourist areas. Ulcinj has also a large number of religious buildings like mosques, tyrbes and churches, including: Pasha's Mosque, Sailors' Mosque and St. Nicholas' Church.
Ulcinj's old town is a well preserved castle-looking community that is left over from medieval times. The old town sits atop a mountain overlooking the shore and is a tourist attraction on its own.
There are numerous cafés, discos, and bars that dot the city that are usually filled to capacity throughout the summer.